Published on 15 May 2026
Morrisons is collaborating with the NHS to provide cancer awareness advice on its own-brand bath and shower gels, featuring messaging on nine products about potential cancer signs, such as lumps, swelling, skin changes, and unexplained bruising.
The initiative across stores including in Cheshire and Merseyside will see a new range of nine bath and shower items carry prompts such as “Be body aware” and “Know the signs of cancer”, helping customers recognise symptoms and seek medical advice sooner. It is a first‑of‑its‑kind collaboration between a supermarket and the NHS in this area.
The campaign is designed to encourage people to become familiar with what is normal for their body, using everyday routines such as showering or bathing as an opportunity to check for potential warning signs.
Messages on the packaging will remind customers to contact their GP practice if they notice changes or symptoms that do not feel right.
Health experts say this approach can help improve early detection, which is key to improving cancer outcomes.
For more on this see: Morrisons and NHS launch cancer awareness campaign | UK Healthcare News