Published on 27 March 2026
Campaigns run by Cheshire and Merseyside Cancer Alliance are in the spotlight after being picked out in prestigious awards.
CMCA’s ‘Break The Taboo: HIV and Anal Health’ raised awareness of anal cancer for people living with HIV in Black communities and has been highly commended at a national awards ceremony. And the Cancer Alliance’s ‘Just A Tiny Bit Of Poo’ bowel screening campaign has been shortlisted in the regional Prolific North awards.
The HIV campaign was highly commended in the Initiative With Impact category of the annual national Black Professionals in Life Sciences (BPLS) Inspire Awards.
Designed and run with support from BHA For Equality – an organisation which challenges health and social care inequalities – and creative agency Intent Health, the campaign focused on the Black communities in Cheshire and Merseyside with a bespoke webpage and podcast giving information, which were promoted in targeted social media messaging.
The bowel screening campaign – created with Wirral-based Hitch Marketing – is a finalist in the Not For Profit Campaign Of The Year category of Prolific North’s Champions Awards, which honour the very best organisations, work, and teams across the North’s creative, tech, digital and marketing sectors.
It promoted the bowel screening FIT kit test that people between the ages of 50 and 74 are sent by the NHS to check for blood in their poo, which can be a sign of the early onset of cancer.
Eluned Hughes, the Cancer Alliance's Campaigns Development Manager, said: “We are delighted that our campaigns are being given critical acclaim as well as resonating so well with the public.
“The teams we have partnered with on these campaigns helped us to create compelling cancer awareness messages that hit home to the communities we wanted to target.”