Publish date: 22 July 2021
A new campaign has launched across Cheshire and Merseyside to help people reduce their alcohol intake, which will improve their health and cut their risk of cancer.
During the COVID-19 pandemic, harmful drinking has risen significantly across the country, affecting people, communities, and services.
And research published recently confirms the link between drinking too much alcohol and contracting cancer, with alcohol estimating to have caused more than 740,000 cancer cases globally last year. This includes breast and colon cancer.
The new campaign, led by Champs Public Health Collaborative and funded by Cheshire & Merseyside Health and Care Partnership, promotes the Lower My Drinking app, which is now available for use across the region.
The campaign, which includes videos of people telling their stories about why they reduced their drinking, aims to increase the downloads of the app, which is free to download and use for anyone who lives or works in Cheshire and Merseyside.
The app gives expert advice and scientifically proven tools needed for people to reduce their drinking to the recommended limit of 14 units a week or less.
It guides you to set your own drinking goal. Then it will help you achieve this by guiding you to:
• Track your progress towards your drinking goal
• Recognise all the gains you will make by cutting down
• Focus on what is really motivating you to reduce your drinking
• See how your drinking compares to the rest of the population
As well as this, Lower My Drinking shows the issues that could potentially cause you to drink more than is healthy for you and give you a set of proven skills you can use to address these.
To find and download the app, just visit Google Play or App Store.
Read more about the campaign on the Champs website here.
Read a news story about the latest research into cancer and alcohol here.