Published on 18 November 2025
A Cancer Alliance awareness campaign has been shortlisted for another trophy – this time in the finals of a national communications awards.
The Two Minutes of Chat and an Early Screening campaign is a finalist in the national public sector and charity communications Comms2point0 awards.
Cheshire and Merseyside Cancer Alliance (CMCA) and Vivid Everywhere, the marketing agency we partnered with on the campaign, have been shortlisted in the Best Work By An Agency category.
The Two Minutes campaign featured actors Will Mellor and Ralf Little, stars of long-running sitcom Two Pints of Lager and a Packet of Crisps. The BBC show was set in Halton, where the campaign ran in early summer 2025.
Will and Ralf featured in videos talking to local people about cancer screening and reducing the fear of the disease.
The campaign had distinctive branding, outdoor advertising, social media presence and support from local community groups across the borough, with the message being seen by 58% of people in Halton, and an estimated 13 to 25% of people gained increased knowledge of what is involved with the NHS cancer screening programmes.
The campaign picked up two marketing awards last month in the Prolific North awards.
CMCA’s Communications Manager Paul Ogden said: “It is fantastic that this pioneering campaign has been recognised by public sector and charity colleagues in communications from across the country.
“Our campaigns team worked brilliantly with Vivid Everywhere to produce a really successful, imaginative and ground-breaking campaign, using local people and delivered in an entertaining way that our communities engaged with.”
The winners of the awards will be announced at a ceremony in Birmingham on December 5th.